//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
45
Virales Marketing
45
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Social Web
17
Social web
17
Beziehungsmarketing
16
Hotel industry
16
Hotellerie
16
Relationship marketing
16
Dienstleistungsqualität
12
Service quality
12
Online retailing
9
Online-Handel
9
Beschwerdemanagement
7
Brand image
7
Brand management
7
Complaint management
7
Markenführung
7
Markenimage
7
social media
7
Gastgewerbe
6
Hospitality industry
6
Tourism
5
Tourismus
5
Data Mining
4
Data mining
4
Emotion
4
Personalisierung
4
Personalization
4
Tourism industry
4
Tourism marketing
4
Tourismusmarketing
4
Tourismuswirtschaft
4
hospitality
4
online review
4
more ...
less ...
Online availability
All
Undetermined
32
Free
1
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
Government document
Hochschulschrift
Aufsatz in Zeitschrift
45
Language
All
English
45
Author
All
Mavondo, Felix
4
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Bilgihan, Anil
2
Law, Chun Hung Roberts
2
Romero, Jaime
2
Tang, Liang
2
Xiang, Zheng
2
Aakash, Aakash
1
Abubakar, Binta
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Alrawadieh, Zaid
1
Anusree, M. R.
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Berezina, Katerina
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Calheiros, Ana Catarina
1
Casaló, Luis V.
1
Chi, Oscar Hengxuan
1
Choi, Jihee
1
Chou, Sheng-Fang
1
Christodoulidou, Natasa
1
Cobanoglu, Cihan
1
Connolly, Daniel J.
1
Cox, Carmen
1
Datta, Biplab
1
Dinçer, Mithat Zeki
1
Du, Qianzhou
1
Fan, Weiguo
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Ghosh, Tathagata
1
Guerreiro, João Pedro Silva Martins
1
Hardin, Andrew
1
Horng, Jeou-Shyan
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of business research : JBR
176
Journal of retailing and consumer services
126
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
54
Journal of marketing communications
52
International journal of contemporary hospitality management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of services marketing
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of internet commerce
29
The journal of product & brand management
29
Cogent business & management
28
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Marketing letters : a journal of research in marketing
25
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
International journal of consumer studies
23
Technological forecasting & social change : an international journal
22
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajaguru, Rajesh
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10014511804
Saved in:
3
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
4
Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing
;
Horng, Jeou-Shyan
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
Saved in:
5
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
6
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
7
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
8
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
9
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
Saved in:
10
Customer engagement behaviors in hospitality : customer-based antecedents
Romero, Jaime
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 565-584
Persistent link: https://www.econbiz.de/10011754044
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->