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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Social Web
218
Social web
218
Internet marketing
209
Consumer behaviour
207
Konsumentenverhalten
207
Viral marketing
102
Virales Marketing
102
Online retailing
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Online-Handel
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Tourism
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Hoffman, Donna L.
4
Novak, Thomas P.
4
Okumus, Fevzi
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Bilgihan, Anil
3
Eigenraam, Anniek W.
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Gensler, Sonja
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Gretzel, Ulrike
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Kim, Jong Min
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Li, Gang
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Nicolau, Juan Luis
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Reijmersdal, Eva A. van
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Spann, Martin
3
Verlegh, Peeter
3
Andrews, Michelle
2
Bacile, Todd J.
2
Barcelos, Renato Hübner
2
Bart, Yakov
2
Beukeboom, Camiel J.
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2
Campo, Sara
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Dantas, Danilo C.
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Dens, Nathalie
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Eelen, Jiska
2
Eisend, Martin
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Goic, Marcel
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Gottschalk, Sabrina Alexandra
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Grisaffe, Douglas B.
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Hayes, Jameson L.
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Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Hollebeek, Linda D.
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Hudders, Liselot
2
Jiménez-Barreto, Jano
2
Keeling, Debbie Isobel
2
Kerkhof, Peter
2
Lam, Shun Yin
2
Li, Hengyun
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Tourism management : research, policies, practice
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
208
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1
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
3
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
Saved in:
4
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
5
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
8
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
9
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
10
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
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