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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Einzelhandel"
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Search: subject_exact:"Distributionsweg"
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Einzelhandel
Distribution channel
17
Vertriebsweg
17
Consumer behaviour
9
Konsumentenverhalten
9
Retail trade
8
E-commerce
7
Electronic Commerce
7
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
Relationship marketing
5
Internet
4
Internet marketing
4
Marketing management
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Marketingmanagement
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Online-Marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Multichannel marketing
3
Cross-channel integration
2
Digital platform
2
Digitale Plattform
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Direct marketing
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Direktmarketing
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Multichannel retailing
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Omnichannel
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Retailing
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Synergie
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Synergy
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Advertising
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Advertising effects
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Arbeitszufriedenheit
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Cao, Lanlan
1
Cebollada, Javier
1
Chu, Yanlai
1
Farris, Paul W.
1
Gensler, Sonja
1
Goic, Marcel
1
Iacobucci, Dawn
1
Irvin, John W.
1
Jiang, Zhiying
1
Kalyanam, Kirthi
1
Kushwaha, Tarun
1
Lenk, Peter J.
1
Li, Li
1
Minami, Chieko
1
Montoya, Ricardo
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Neslin, Scott A.
1
Rhee, Eddie
1
Riquelme, Isabel P.
1
Román, Sergio
1
Steenburgh, Thomas J.
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Tagashira, Takumi
1
Verhoef, Peter C.
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Zhang, Jie
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Álvarez, Rodolfo
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
71
Journal of retailing
36
International journal of production economics
32
European journal of operational research : EJOR
29
Journal of business research : JBR
21
International journal of retail & distribution management
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The international review of retail, distribution and consumer research
16
Transportation research / E : an international journal
16
International journal of production research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of retail and distribution management
11
Journal of marketing channels : ... distribution systems, strategy, and management
9
Omega : the international journal of management science
9
Production and operations management : the flagship research journal of the Production and Operations Management Society
9
Production and operations management : an international journal of the Production and Operations Management Society
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Manufacturing & service operations management : M & SOM
7
SpringerLink / Bücher
7
Handbuch Multi-Channel-Marketing
6
IEEE transactions on engineering management : EM
6
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
6
Asia Pacific journal of marketing and logistics
5
Journal of the Operational Research Society
5
Marketing intelligence & planning
5
Decision sciences : DS
4
Discussion paper / Tinbergen Institute
4
IMA journal of management mathematics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of industrial organization
4
International journal of logistics : research and applications
4
Journal of marketing research : JMR
4
Journal of operations management
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
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ECONIS (ZBW)
8
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1
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
2
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
3
The effect of house ads on multichannel sales
Goic, Marcel
;
Álvarez, Rodolfo
;
Montoya, Ricardo
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 32-45
Persistent link: https://www.econbiz.de/10011873131
Saved in:
4
Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Cao, Lanlan
;
Li, Li
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011949460
Saved in:
5
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
6
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
7
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
8
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
Saved in:
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