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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Facebook"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Facebook
Relationship marketing
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Virales Marketing
34
Brand management
29
Markenführung
29
Beziehungsmarketing
26
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22
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12
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Customer integration
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Online retailing
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Online-Handel
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Digital marketing
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Aufsatz in Zeitschrift
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Aa, Eva P. van der
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
Bacile, Todd J.
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Beukeboom, Camiel J.
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Boerman, Sophie C.
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Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Chan, Kimmy Wa
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dineva, Denitsa
1
Dolan, Rebecca
1
Dolen, Willemijn M. van
1
Erz, Antonia
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Fleck, João Pedro dos Santos
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Garrod, Brian
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Gensler, Sonja
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Glynn, Mark S.
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Hamilton, Mitchell
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Hammedi, Wafa
1
Hayes, Jameson L.
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Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Johnen, Marius
1
Kaltcheva, Velitchka D.
1
Kerkhof, Peter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
104
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
49
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of product & brand management
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Business horizons
23
Journal of promotion management : innovations in planning and applied research
23
Journal of strategic marketing
22
The journal of brand management : an international journal
22
Marketing intelligence & planning
21
International journal of business information systems : IJBIS
20
Journal of internet commerce
20
Technological forecasting & social change : an international journal
20
Journal of marketing communications
19
International journal of electronic marketing and retailing : IJEMR
18
The journal of services marketing
16
Cogent business & management
15
International journal of hospitality management
15
Journal of hospitality marketing & management
15
Journal of marketing
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Tourism management : research, policies, practice
13
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of marketing management : MM
12
Electronic commerce research
11
International journal of electronic commerce : IJEC
11
Journal of customer behaviour
11
Journal of fashion marketing and management
11
Psychology & marketing
11
The service industries journal
11
European journal of marketing
10
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ECONIS (ZBW)
31
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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