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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"International economic relations"
~subject:"Social web"
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Search: ("Economic growth" OR "Economic trends" OR "Globalisation" OR "Macroeconomic effect" OR "Trade effect" OR "World") AND NOT isPartOf:Intereconomics
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International economic relations
Social web
Social Web
105
Consumer behaviour
87
Konsumentenverhalten
87
Internet marketing
73
Online-Marketing
73
Social media
39
Viral marketing
38
Virales Marketing
38
Beziehungsmarketing
36
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Labrecque, Lauren I.
4
Eigenraam, Anniek W.
3
Hennig-Thurau, Thorsten
3
Pauwels, Koen
3
Ruyter, Ko de
3
Verlegh, Peeter
3
Willemsen, Lotte M.
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Bernritter, Stefan F.
2
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2
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Eelen, Jiska
2
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2
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2
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2
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2
Keeling, Debbie Isobel
2
Kübler, Raoul
2
Markos, Ereni
2
Noort, Guda van
2
Novak, Thomas P.
2
Papatla, Purushottam
2
Schaarschmidt, Mario
2
Valck, Kristine de
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Aa, Eva P. van der
1
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1
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1
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1
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1
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
454
Technological forecasting & social change : an international journal
247
Journal of retailing and consumer services
219
NBER working paper series
216
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
202
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
NBER Working Paper
142
The world economy : the leading journal on international economic relations
133
Working paper / National Bureau of Economic Research, Inc.
133
Springer eBook Collection
129
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Working paper
112
CESifo working papers
110
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
International journal of business information systems : IJBIS
90
World Bank E-Library Archive
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
85
Psychology & marketing
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
International journal of hospitality management
82
Journal of world trade : law, economic policy, public policy
81
Discussion papers / CEPR
77
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Discussion paper / Centre for Economic Policy Research
71
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
Cogent business & management
68
International journal of electronic marketing and retailing : IJEMR
68
Mirovaja ėkonomika i meždunarodnye otnošenija : MĖMO
68
The journal of product & brand management
68
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ECONIS (ZBW)
105
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105
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1
Consumer connectivity in a complex, technology-enabled, and mobile-oriented
world
with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
3
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
4
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
5
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
6
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
7
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
8
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
9
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
10
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
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