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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
20
Markenartikel
20
Brand management
19
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
14
Markenimage
14
Social Web
12
Social web
12
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Social media
5
Werbewirkung
5
Personality psychology
4
Persönlichkeitspsychologie
4
Viral marketing
3
Virales Marketing
3
social media
3
Brand attitude
2
Brand community
2
Brand equity
2
Product Placement
2
Product placement
2
Recall
2
Recognition
2
Scale development
2
Advertising
1
Betriebliche Wertschöpfung
1
Blogs
1
Brand co-creation
1
Brand contest
1
Brand disclosure timing
1
Brand engagement
1
Brand familiarity
1
Brand helping behaviors
1
Brand loyalty
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Bernritter, Stefan F.
2
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Chang, Aihwa
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Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
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Cruz, Ryan E.
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Deng, Qi
1
Dotson, Jeffrey P.
1
Eigenraam, Anniek W.
1
Erz, Antonia
1
Fan, Ruixue Rachel
1
Farace, Stefania
1
Feit, Elea McDonnell
1
Gensler, Sonja
1
Glynn, Mark S.
1
Grimm, Pamela E.
1
Hayes, Jameson L.
1
Hollebeek, Linda D.
1
Hsieh, Sara H.
1
Johnen, Marius
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Johnson, Jennifer Wiggins
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Keib, Kate M.
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Kerkhof, Peter
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Khan, Tracy A.
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King, Karen Whitehill
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Kuchmaner, Christina A.
1
Labrecque, Lauren I.
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Lee, Yen-I
1
Leonhardt, James M.
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Liu-Thompkins, Yuping
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Loermans, Annemijn C.
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Markos, Ereni
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Martí-Parreño, José
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
240
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
57
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
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ECONIS (ZBW)
19
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
5
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
6
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
7
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
8
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
9
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
10
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
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