//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kommunikation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Mobile communications
24
Mobilkommunikation
24
Marketing management
23
Marketingmanagement
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
21
Online-Marketing
21
Mobile marketing
13
Beziehungsmarketing
12
Mobile Marketing
12
Relationship marketing
12
Mobile Business
9
Mobile business
9
Advertising
7
Advertising effects
6
Social web
6
Werbewirkung
6
Werbung
6
Distribution channel
5
E-commerce
5
Electronic Commerce
5
Mobile Anwendung
5
Mobile application
5
Mobile phone
5
Mobiltelefon
5
Vertriebsweg
5
Communication
4
Data protection
4
Datenschutz
4
Einzelhandel
4
Online retailing
4
Online-Handel
4
Retail trade
4
Internet
3
Kommunikation
3
Mobile advertising
3
Social network
3
Soziales Netzwerk
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Hoffman, Donna L.
2
Valck, Kristine de
2
Abhishek, Vibhanshu
1
Aleti, Torgeir
1
Andrews, Michelle
1
Balagué, Christine
1
Bart, Yakov
1
Datta, Hannes
1
Fong, Nathan M.
1
Hennig-Thurau, Thorsten
1
Hu, Mantian
1
Kannan, P. K.
1
Kim, Hyun Gon
1
Laer, Tom van
1
Luo, Xueming
1
Malacarne, Giovanni
1
Novak, Thomas P.
1
Pagani, Margherita
1
Pallant, Jason I.
1
Rand, William
1
Spann, Martin
1
Stephen, Andrew T.
1
Tuan, Annamaria
1
Verhoef, Peter C.
1
Wang, Zhan
1
Yadav, Manjit S.
1
Zhang, Yuchi
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
35
Corporate communications : an international journal
26
International journal of internet marketing and advertising : IJIMA
22
Journal of communication management : an international journal
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
SpringerLink / Bücher
15
Business horizons
13
Journal of advertising research
13
Journal of retailing and consumer services
13
Springer eBook Collection
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
The journal of business & industrial marketing
12
Journal of marketing communications
11
Research
11
Young consumers : insight and ideas for responsible marketers
11
Information systems research : ISR
10
International journal of networking and virtual organisations : IJNVO
10
Asia Pacific journal of marketing and logistics
8
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Journal of media business studies
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
8
Technological forecasting & social change : an international journal
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
European journal of marketing : EJM
6
International journal of advertising : the review of marketing communications
6
International journal of business communication : IJBC : a publication of the Association for Business Communication
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of internet commerce
6
Journal of open innovation : technology, market, and complexity
6
CESifo working papers
5
Corporate reputation review : an international journal
5
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
2
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
3
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
4
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
5
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
6
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->