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~isPartOf:"Journal of international economic review"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Journal of international economic review
The journal of product & brand management
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7
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
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Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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International journal of contemporary hospitality management
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International journal of economic research
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Strong brands, strong relationships
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Asia Pacific journal of marketing and logistics
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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ECONIS (ZBW)
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1
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar, T.
;
Ambuli, V.
;
Tharik, Mohamed
- In:
Journal of international economic review
10
(
2017
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10011924271
Saved in:
3
Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Andreani, Fransisca
;
Devina, Ria
- In:
Journal of international economic review
12
(
2019
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012266101
Saved in:
4
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
5
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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