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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing"
~subject:"Data mining"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Data mining
Konsumentenverhalten
Viral marketing
67
Virales Marketing
67
Consumer behaviour
44
Internet marketing
34
Online-Marketing
34
Social Web
31
Social web
31
Online retailing
15
Online-Handel
15
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
social media
10
word of mouth
9
Social network
7
Soziales Netzwerk
7
Brand image
6
Confidence
6
E-commerce
6
Electronic Commerce
6
Markenimage
6
Vertrauen
6
Customer value
5
Kundenwert
5
online reviews
5
Advertising
4
Advertising effects
4
Customer satisfaction
4
Data Mining
4
Emotion
4
Internet
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Personalisierung
4
Personalization
4
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4
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45
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45
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English
45
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Aiken, K. Damon
2
Allard, Thomas
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Ballings, Michel
1
Barrot, Christian
1
Basu, Rituparna
1
Bat, Tuya
1
Becker, Jan U.
1
Bonezzi, Andrea
1
Boush, David M.
1
Brooks, Gillian
1
Carlson, Kurt
1
Carneiro, Teresa Cristina Janes
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chen, Chun-Der
1
Chen, Zoey
1
Chou, Shih Yung
1
Chung, Jin-young
1
Dahl, Darren W.
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dholakia, Ruby R.
1
Dhun
1
Ding, MengQi
1
Dost, Florian
1
Drake, John R.
1
Duan, Jingyi
1
Dunn, Lea H.
1
Furner, Christopher P.
1
Ghosh, Tathagata
1
Gironda, John
1
Goldenberg, Jacob
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Haenlein, Michael
1
Herhausen, Dennis
1
Hewett, Kelly
1
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Journal of internet commerce
Journal of marketing
Journal of business research : JBR
122
Journal of retailing and consumer services
105
International journal of hospitality management
73
International journal of internet marketing and advertising : IJIMA
44
Tourism management : research, policies, practice
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Psychology & marketing
34
International journal of contemporary hospitality management
31
Journal of hospitality marketing & management
31
Electronic commerce research
28
Journal of travel and tourism marketing
27
Cogent business & management
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Journal of electronic commerce research : JECR
23
European journal of marketing : EJM
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of management information systems : JMIS
21
International journal of consumer studies
20
Marketing letters : a journal of research in marketing
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of international consumer marketing
15
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ECONIS (ZBW)
45
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
4
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
5
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
6
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
7
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
10
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
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