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~isPartOf:"Journal of internet commerce"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Werbung"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Werbung
Internet marketing
182
Online-Marketing
182
Konsumentenverhalten
97
Advertising effects
76
Werbewirkung
76
Social Web
60
Social web
60
Advertising
49
Viral marketing
39
Virales Marketing
39
Online retailing
35
Online-Handel
35
Search engine
31
Suchmaschine
31
E-commerce
28
Electronic Commerce
28
Website
23
Internet
22
Brand management
20
Markenführung
20
social media
20
Beziehungsmarketing
18
Relationship marketing
18
advertising
18
online advertising
18
Experiment
15
Auction theory
14
Auktionstheorie
14
USA
13
United States
13
Game theory
12
Spieltheorie
12
Marketing management
11
Marketingmanagement
11
Brand image
9
Confidence
9
Markenimage
9
Vertrauen
9
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Free
1
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Article
121
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121
Aufsatz in Zeitschrift
121
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English
121
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Hauser, John R.
6
Liberali, Guilherme
6
Urban, Glen L.
6
Braun, Michael
5
Sayedi, Amin
5
Jerath, Kinshuk
4
Chan, Tat
3
Fossen, Beth L.
3
Lu, Shijie
3
Shin, Woochoel
3
Tucker, Catherine
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Che, Hai
2
Farhat, Kashif
2
Gelman, Andrew
2
Gittins, John
2
Gopinath, Shyam
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Liu, Jia
2
Lu, Xianghua
2
Mokhtar, Sany Sanuri Mohd
2
Sahni, Navdeep S.
2
Schweidel, David A.
2
Shin, Sohyoun
2
Srinivasan, Kannan
2
Teixeira, Thales
2
Varian, Hal R.
2
Wilbur, Kenneth C.
2
Wu, Chunhua
2
Yang, Sha
2
Abhishek, Vibhanshu
1
Ahuja, Vandana
1
Akar, Erkan
1
Akella, Ram
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
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Published in...
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Journal of internet commerce
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
196
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
131
International journal of advertising : the review of marketing communications
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
International journal of advertising : the quarterly review of marketing communications
43
Cogent business & management
42
Electronic commerce research
40
Information systems research : ISR
37
Journal of advertising research
37
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Journal of marketing research : JMR
30
International journal of consumer studies
29
Journal of electronic commerce research : JECR
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Asia Pacific journal of marketing and logistics
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Journal of marketing management : MM
26
Marketing intelligence & planning
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
121
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
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