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~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~subject:"Social network"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Social network
Internet marketing
76
Online-Marketing
76
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
Markenführung
15
social media
14
Internet
11
Werbewirkung
11
Confidence
9
Vertrauen
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
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Soziales Netzwerk
5
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4
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4
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Acer, Adam S.
1
Ahuja, Vandana
1
Alavi, Shirin
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Bat, Tuya
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Carcelén, Sonia
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Carneiro, Teresa Cristina Janes
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Chen, Cheng-Hua
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Choi, Sejung Marina
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Copeland, Lauren
1
Falcão, João
1
Fazli-Salehi, Reza
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Gironda, John
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Han, Jinhee
1
Isaías, Pedro
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Kao, Shu-Chen
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Lyu, Jewon
1
Nasir, V. Aslihan
1
Nery, Maria Martins Rebouças
1
Pan, Yating
1
Petrescu, Maria
1
Pintado, Teresa
1
Polonsky, Maxim
1
Quyen Phu Thi Phan
1
Sanchez, Joaquin
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Sharma, Radhika
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Sincorá, Larissa Alves
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Sundiman, Didi
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Torres, Ivonne M.
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Wu, ChienHsing
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Xue, Fei
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Zhou, Lijie
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Journal of internet commerce
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of business research : JBR
65
Journal of marketing communications
58
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
54
Journal of promotion management : innovations in planning and applied research
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of retailing and consumer services
31
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing research : JMR
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Information systems research : ISR
22
Journal of promotion management : JPM
22
Psychology & marketing
21
International journal of electronic commerce : IJEC
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
European journal of marketing : EJM
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
14
Technological forecasting & social change : an international journal
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of current issues and research in advertising
13
Journal of marketing
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of hospitality management
12
Journal of electronic commerce research : JECR
12
Business horizons
11
Electronic commerce research and applications
11
International journal of business information systems : IJBIS
11
International journal of technology marketing : IJTMkt
11
Marketing intelligence & planning
11
Cogent business & management
10
The journal of product & brand management
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
14
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
3
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
4
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
5
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
6
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
7
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
8
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
9
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
10
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
1
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