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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
Advertising effects
151
Werbewirkung
151
Konsumentenverhalten
81
Advertising
74
Werbung
74
Internet marketing
33
Online-Marketing
33
Brand management
31
Markenführung
31
Brand image
23
Markenimage
23
USA
20
United States
20
advertising
20
Product Placement
17
Product placement
17
Brand
16
Markenartikel
16
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Marketingmanagement
13
Sales promotion
11
Verkaufsförderung
11
product placement
11
Emotion
10
Fernsehwerbung
10
Television advertising
10
Cultural identity
8
Kulturelle Identität
8
Social Web
7
Social web
7
Green marketing
6
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
advertising effectiveness
6
content analysis
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81
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Lee, Sang Yeal
3
Chung, Hwiman
2
Dardis, Frank E.
2
Dodoo, Naa Amponsah
2
Katona, Zsolt
2
Kim, Eunice
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Schmierbach, Mike
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Agrawal, Nidhi
1
Ahern, Lee
1
Ahn, Euijin
1
Amyx, Douglas Alan
1
Antia, Kersi D.
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bae, Mikyeung
1
Batra, Rajeev
1
Becheur, Imene
1
Becker, Maren
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Brooks, Gillian
1
Bruzzone, Donald E.
1
Chan, Agnes S.
1
Chandukala, Sandeep R.
1
Chang, En Chi
1
Chang, Yu-ting
1
Chen, Huan
1
Cheung, Mei-chun
1
Cho, Yong-suk
1
Choi, Hojoon
1
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1
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Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
81
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
3
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
5
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
6
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
9
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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