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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
666
Konsumentenverhalten
666
Online retailing
465
Online-Handel
465
Electronic Commerce
460
Social Web
411
Social web
411
E-commerce
366
Online-Marketing
349
Internet marketing
327
Beziehungsmarketing
221
Relationship marketing
221
Einzelhandel
187
Retail trade
183
Deutschland
142
Internet
140
Germany
132
Customer satisfaction
123
Kundenzufriedenheit
123
Viral marketing
117
Brand management
112
Markenführung
112
Distribution channel
75
Vertriebsweg
75
Website
74
Dienstleistungsqualität
72
Markenimage
72
Service quality
72
Brand image
71
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70
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70
Digitalisierung
59
Theorie
55
Social media
54
Theory
54
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53
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53
World
53
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Dwivedi, Yogesh Kumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Ismagilova, Elvira
2
Janakiraman, Ramkumar
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Slade, Emma
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Michelle
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Arnhold, Ulrike
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Backaler, Joel
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
Bailey, Ainsworth Anthony
1
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Deutscher Dialogmarketing Verband
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Journal of marketing
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
119
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
47
Journal of marketing communications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Electronic commerce research
32
Journal of hospitality marketing & management
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Psychology & marketing
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel and tourism marketing
21
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of consumer studies
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
The journal of services marketing
15
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ECONIS (ZBW)
117
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31
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
32
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
33
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
34
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
35
User engagement for mobile payment service providers : introducing the social media engagement model
Grover, Purva
;
Kar, Arpan Kumar
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171981
Saved in:
36
Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
Saved in:
37
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
38
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
39
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Saved in:
40
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
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