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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~subject:"Bibliometrics"
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advertising in new formats and media : current research and implications for marketers
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Asia Pacific journal of management
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Contemplating corporate marketing, identity and communication
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Digital marketing strategies and models for competitive business
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ERIM report series research in management
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ESCP Europe working paper
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European management journal
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Global marketing strategies for the promotion of luxury goods
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
3
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
4
Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.
;
Watson, George F., IV.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
Saved in:
5
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
6
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
7
Research in arts marketing : evolution and future directions
Colbert, François
;
St-James, Yannik
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
Saved in:
8
Toward a “theoretical toolbox” for sustainability research in marketing
Connelly, Brian L.
;
Ketchen, David J.
;
Slater, Stanley F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 86-100
Persistent link: https://www.econbiz.de/10008909605
Saved in:
9
The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
Saved in:
10
Franchise branding : an organizational identity perspective
Zachary, Miles A.
;
McKenny, Aaron F.
;
Short, Jeremy C.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 629-645
Persistent link: https://www.econbiz.de/10009297186
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