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~isPartOf:"Journal of marketing"
~isPartOf:"Operations research"
~subject:"Auction theory"
~subject:"Revenue Management and Market Analytics"
~subject:"Werbung"
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Auction theory
Revenue Management and Market Analytics
Werbung
Search engine
6
Suchmaschine
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Internet marketing
4
Online-Marketing
4
Auktionstheorie
3
Auction
2
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Du, Rex Yuxing
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Hartline, Jason D.
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Immorlica, Nicole
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Key, Peter
1
Khani, Mohammad Reza
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Liu, De
1
Lucier, Brendan
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Niazadeh, Rad
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Journal of marketing
Operations research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Information systems research : ISR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Quantitative marketing and economics : QME
5
Discussion papers / CEPR
4
International journal of electronic commerce : IJEC
4
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4
CESifo Working Paper
3
CESifo working papers
3
Electronic commerce research
3
Games and economic behavior
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing science
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
CEMMAP working papers / Centre for Microdata Methods and Practice
2
Department of Economics discussion paper series / University of Oxford
2
European journal of marketing : EJM
2
Harvard Business School NOM Unit Working Paper
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Johnson School Research Paper Series
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Operations research letters
2
Sloan working papers
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
1
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ECONIS (ZBW)
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1
Fast core pricing for rich advertising auctions
Niazadeh, Rad
;
Hartline, Jason D.
;
Immorlica, Nicole
; …
- In:
Operations research
70
(
2022
)
1
,
pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
Efficient advert assignment
Kelly, F. P.
;
Key, Peter
;
Walton, Neil
- In:
Operations research
64
(
2016
)
4
,
pp. 822-837
Persistent link: https://www.econbiz.de/10011538530
Saved in:
4
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
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