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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Marketing management
134
Marketingmanagement
134
Konsumentenverhalten
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USA
27
United States
27
Marketing
22
Beziehungsmarketing
12
Relationship marketing
12
Brand image
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Internet marketing
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Online-Marketing
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marketing strategy
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Markenartikel
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Psychology of advertising
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Werbepsychologie
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Decision
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Marketing theory
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Marketingtheorie
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Cause-Related Marketing
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Cause-related marketing
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Kumar, V.
3
Kushwaha, Tarun
2
Spence, Charles
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Akram, Muhammad Shakaib
1
Argo, Jennifer J.
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Bailey, Ainsworth A.
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Balachander, Subramanian
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Barone, Michael J.
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Basso, Frédéric
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Basu, Rituparna
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Chang, Chun-tuan
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Cheok, Adrian David
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Choi, Woo Jin
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Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Colbert, François
1
Datta, Hannes
1
Desai, Preyas S.
1
Dimofte, Claudiu V.
1
Dost, Florian
1
Du, Rex Yuxing
1
Eckhardt, Giana M.
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Eisingerich, Andreas B
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Grewal, Dhruv
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Gu, Flora Fang
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Gudelunas, David
1
Haenlein, Michael
1
Hahn, Alexander
1
Hallman, William K.
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Journal of marketing
Psychology & marketing
Journal of business research : JBR
76
Journal of retailing and consumer services
47
Journal of marketing communications
38
Journal of marketing management : MM
30
The journal of product & brand management
30
European journal of marketing : EJM
29
The journal of brand management : an international journal
28
Journal of the Academy of Marketing Science
23
Asia Pacific journal of marketing and logistics
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
SpringerLink / Bücher
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
17
International journal of internet marketing and advertising : IJIMA
15
Marketing intelligence & planning
15
The journal of business & industrial marketing
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of marketing research : JMR
12
Journal of marketing theory and practice
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of promotion management : innovations in planning and applied research
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
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ECONIS (ZBW)
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
7
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
8
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
9
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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