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~isPartOf:"Journal of marketing"
~person:"Bolton, Ruth N."
~person:"Homburg, Christian"
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B-to-B-Marketing
8
Business-to-business marketing
8
Beziehungsmarketing
7
Relationship marketing
7
Customer value
5
Kundenwert
5
Portfolio selection
5
Portfolio-Management
5
Customer satisfaction
4
Kundenzufriedenheit
4
Market segmentation
4
Marktsegmentierung
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Marketing management
3
Marketingmanagement
3
Absatz
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Deutschland
2
Germany
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Lieferantenmanagement
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Sales
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Supplier relationship management
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Arbeitszufriedenheit
1
Benchmarking
1
Beschwerdemanagement
1
Business ethics
1
Börsengang
1
Classification
1
Complaint management
1
Confidence
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Consumer behaviour
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Corporate Social Responsibility
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Corporate culture
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17
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Bolton, Ruth N.
Homburg, Christian
Kumar, V.
17
Palmatier, Robert W.
12
Ahearne, Michael
10
Grewal, Rajdeep
9
Lam, Son K.
8
Wieseke, Jan
8
Houston, Mark B.
7
Kannan, P. K.
7
Grewal, Dhruv
6
Heide, Jan B.
6
Lilien, Gary L.
6
Dahl, Darren W.
5
Griffith, David A.
5
Hutt, Michael D.
5
Jayachandran, Satish
5
Morgan, Neil A.
5
Ruyter, Ko de
5
Sorescu, Alina
5
Antia, Kersi D.
4
Bolander, Willy
4
Chandy, Rajesh K.
4
Dant, Rajiv P.
4
Day, George S.
4
Dekimpe, Marnik G.
4
Fang, Eric
4
Ferraro, Rosellina
4
Fuchs, Christoph
4
Geyskens, Inge
4
Gielens, Katrijn
4
Hamilton, Ryan
4
Haws, Kelly L.
4
Heerde, Harald J. van
4
Kumar, Alok
4
Kushwaha, Tarun
4
Luo, Xueming
4
Pauwels, Koen
4
Rego, Lopo L.
4
Schreier, Martin
4
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Journal of marketing
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
25
Reihe: Management-Know-how / M : praxisnah und aktuell
16
Journal of the Academy of Marketing Science
15
Lehrbuch
13
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
10
Management Know-how
9
Die Betriebswirtschaft : DBW
8
Journal of business economics : JBE
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
Research
5
Wissenschaft & Praxis
5
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Gabler Edition Wissenschaft
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
Journal of service research : JSR
4
Marketing : ZFP ; journal of research and management
4
Gabler-Lehrbuch
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
MSI reports : working paper series
3
Report / Marketing Science Institute
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Series: Management know-how / M
3
SpringerLink / Bücher
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Europäische Hochschulschriften / 5
2
Gabler Research
2
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Journal of business research : JBR
2
Journal of international marketing
2
Journal of retailing
2
Management for Professionals
2
Report / Marketing Science Institute / Marketing Science Institute
2
Springer eBook Collection
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
17
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17
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1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
6
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
7
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
8
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
9
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
10
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
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