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~isPartOf:"Journal of marketing"
~subject:"Charitable giving"
~subject:"Fundraising"
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Boyd, Naja Williams
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Journal of marketing
Journal of economic behavior & organization : JEBO
57
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
56
Nonprofit and voluntary sector quarterly
55
Journal of public economics
50
Journal of behavioral and experimental economics
40
Journal of philanthropy and marketing
36
Discussion paper
33
NBER working paper series
30
CESifo working papers
28
International review on public and non-profit marketing
26
NBER Working Paper
26
Nonprofit management & leadership
26
Journal of business research : JBR
25
Working paper / National Bureau of Economic Research, Inc.
25
Discussion paper series / IZA
22
Journal of nonprofit & public sector marketing
22
Journal of economic psychology : research in economic psychology and behavioral economics
21
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Economics letters
17
International journal of nonprofit & voluntary sector marketing
16
Journal of business ethics : JOBE
15
Discussion paper / Centre for Economic Policy Research
13
IZA Discussion Paper
13
Experimental economics : a journal of the Economic Science Association
12
International journal of nonprofit and voluntary sector marketing
11
Journal of business ethics : JBE
10
CESifo Working Paper Series
9
Discussion papers / CEPR
9
Journal of behavioral decision making
9
Working papers / Centre for Market and Public Organisation
9
Applied economics
8
Applied economics letters
8
Marketing letters : a journal of research in marketing
8
Oxford economic papers
8
Psychology & marketing
8
Working paper
8
Discussion paper / Monash University, Department of Economics
7
European economic review : EER
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
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1
Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Esterzon, Emilie
;
Lemmens, Aurélie
;
Van den Bergh, Bram
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 636-655
Persistent link: https://www.econbiz.de/10014325394
Saved in:
2
Gift or donation? : increase the effectiveness of charitable solicitation through framing charitable giving as a gift
Wang, Xue Phyllis
;
Wang, Yijie
;
Jiang, Yuwei
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013474433
Saved in:
3
Coins are cold and cards are caring : the effect of pregiving incentives on
charity
perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
4
Leveraging creativity in
charity
marketing : the impact of engaging in creative activities on subsequent donation behavior
Xu, Lidan
;
Mehta, Ravi
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 79-94
Persistent link: https://www.econbiz.de/10013390583
Saved in:
5
Managing members, donors, and member-donors for effective nonprofit fundraising
Kim, Sungjin
;
Gupta, Sachin
;
Lee, Clarence
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012522236
Saved in:
6
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
7
Developing donor relationships : the role of the breadth of giving
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011304636
Saved in:
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