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~subject:"Consumer behaviour"
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Search: "Preismanagement"
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Consumer behaviour
Preismanagement
36
Pricing strategy
36
Konsumentenverhalten
22
Sales promotion
11
Verkaufsförderung
11
pricing
7
Brand
5
Markenartikel
5
price promotion
5
Advertising
4
Preis
4
Price
4
Theorie
4
Theory
4
Werbung
4
behavioral pricing
4
Beziehungsmarketing
3
Einzelhandel
3
Low-cost strategy
3
Negotiations
3
Niedrigpreisstrategie
3
Rabatt
3
Rebate
3
Relationship marketing
3
Retail trade
3
Verhandlungen
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising effects
2
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Börsenkurs
2
Einzelhandelspreis
2
Fundraising
2
Gerechtigkeit
2
Internet marketing
2
Justice
2
Markenimage
2
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Article
22
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22
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English
22
Author
All
Alavi, Sascha
2
Barone, Michael J.
2
Habel, Johannes
2
Tsiros, Michael
2
Wieseke, Jan
2
Allard, Thomas
1
Alvarez, Cecilia M. O.
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Beck, Joshua T.
1
Beltramini, Richard F.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Cai, Fengyan
1
Chen, Haipeng
1
Chernev, Alexander
1
Coulter, Keith S.
1
Du, Rex Yuxing
1
Evans, Kenneth R.
1
Falk, Tomas
1
Grewal, Chruv
1
Grewal, Dhruv
1
Griffin, Dale
1
Guha, Abhijit
1
Hamilton, Ryan
1
Hardesty, David M.
1
Hong, Yuan
1
Janiszewski, Chris A.
1
Kan, Christina
1
Katona, Zsolt
1
Kim, Ju-Young
1
Kwak, Hyokjin
1
Lambrecht, Anja
1
Lichtenstein, Donald R.
1
Liu, Yan
1
Mak, Vincent
1
Marmorstein, Howard
1
Mattila, Pekka
1
Miniard, Paul W.
1
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Published in...
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Journal of marketing
Journal of revenue and pricing management
70
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing and consumer services
64
Journal of business research : JBR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
39
International journal of industrial organization
35
Journal of retailing
33
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
28
International journal of production economics
26
Discussion papers / CEPR
23
Information systems research : ISR
20
International journal of hospitality management
20
International journal of production research
19
Omega : the international journal of management science
18
Discussion paper / Centre for Economic Policy Research
16
Economics letters
15
Journal of the Academy of Marketing Science
15
Production and operations management : an international journal of the Production and Operations Management Society
15
European journal of marketing : EJM
14
NBER Working Paper
14
NBER working paper series
14
CESifo working papers
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Production and operations management : the flagship research journal of the Production and Operations Management Society
13
Applied economics
12
Journal of economics & management strategy : JEMS
12
Transportation research / E : an international journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Discussion paper
11
Discussion paper / Tinbergen Institute
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing research : JMR
11
Marketing science
11
Psychology & marketing
11
Electronic commerce research
10
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ECONIS (ZBW)
22
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22
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date (oldest first)
1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
3
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
4
The control-effort trade-off in participative pricing : how easing pricing decisions enhances purchase outcomes
Wang, Cindy Xin
;
Beck, Joshua T.
;
Hong, Yuan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012608742
Saved in:
5
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
6
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
7
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes
;
Schons, Laura Marie
;
Alavi, Sascha
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
Saved in:
10
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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