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~isPartOf:"Journal of marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Produktentwicklung
Brand management
77
Markenführung
77
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
60
Markenimage
60
Brand
44
Markenartikel
44
Social Web
16
Social web
16
Beziehungsmarketing
15
Relationship marketing
15
Marketing management
14
Marketingmanagement
14
Internet marketing
11
Online-Marketing
11
brand equity
10
Advertising effects
8
USA
8
United States
8
Werbewirkung
8
branding
8
Brand extension
7
Markentransfer
7
New product development
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Marketing
6
Werbung
6
Corporate reputation
5
Preismanagement
5
Pricing strategy
5
Product design
5
Produktgestaltung
5
brand management
5
International marketing
4
Internationales Marketing
4
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Article
12
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Article in journal
Conference paper
Aufsatz in Zeitschrift
12
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English
12
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Ahearne, Michael
1
Barone, Michael J.
1
Basuroy, Suman
1
Brooks, Gillian
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chatterjee, Subimal
1
Duhachek, Adam
1
Fischer, Marc
1
Heath, Timothy B.
1
Hennig-Thurau, Thorsten
1
Herzog, Walter
1
Hu, Ye
1
Huang, Ming-Hui
1
Jewell, Robert D.
1
Kocher, Bruno
1
Krishnan, H. Shanker
1
Lam, Son K.
1
Lambert-Pandraud, Raphae͏̈lle
1
Laurent, Gilles
1
Lowe, Michael
1
Morhart, Felicitas M.
1
Nickerson, Dionne
1
Olsen, Mitchell C.
1
Pattabhiramaiah, Adithya
1
Poor, Morgan
1
Rand, William
1
Rust, Roland T.
1
Schillewaert, Niels
1
Sinha, Rajiv K.
1
Slotegraaf, Rebecca J.
1
Sorescu, Alina
1
Stephen, Andrew T.
1
Stäbler, Samuel
1
Supphellen, Magne
1
Thompson, Scott A.
1
Tomczak, Torsten
1
Villads Troye, Sigurd
1
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Journal of marketing
The journal of brand management : an international journal
50
Journal of business research : JBR
48
The journal of product & brand management
21
Journal of retailing and consumer services
18
Corporate reputation review : an international journal
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of product innovation management : an international publication of the Product Development & Management Association
13
European journal of marketing : EJM
12
Journal of business ethics : JOBE
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Corporate communications : an international journal
9
International studies of management and organization
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of business strategy
7
Journal of marketing communications
7
Journal of marketing management : MM
7
International journal of hospitality management
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
Journal of marketing research : JMR
5
Psychology & marketing
5
The journal of consumer marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Administrative Sciences : open access journal
3
Business horizons
3
European management journal
3
Global business & economics review
3
Harvard-Business-Manager : das Wissen der Besten
3
Human resource management
3
International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
3
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
4
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
5
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
6
How images of other consumers influence subsequent taste perceptions
Poor, Morgan
;
Duhachek, Adam
;
Krishnan, H. Shanker
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
Saved in:
7
The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
Saved in:
8
Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Villads Troye, Sigurd
;
Supphellen, Magne
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 33-46
Persistent link: https://www.econbiz.de/10009737492
Saved in:
9
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
10
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
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