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~isPartOf:"Journal of marketing"
~subject:"relationship marketing"
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relationship marketing
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Customer value
14
Kundenwert
14
Social Web
14
Social web
14
Salespeople
11
Verkaufspersonal
11
B-to-B-Marketing
10
Business-to-business marketing
10
Marketing management
10
Marketingmanagement
10
USA
10
United States
10
E-commerce
9
Electronic Commerce
9
Customer integration
8
Customer service
8
Internet marketing
8
Kundenintegration
8
Kundenservice
8
Online-Marketing
8
customer satisfaction
8
Beschwerdemanagement
7
Complaint management
7
customer relationship management
7
Arbeitsverhalten
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Brand
6
Brand image
6
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Palmatier, Robert W.
4
Alavi, Sascha
1
Arnold, Mark J.
1
Bei, Zhiling
1
Claro, Danny Pimentel
1
Dahl, Darren W.
1
Dant, Rajiv P.
1
Eggert, Andreas
1
Fang, Eric
1
Frieß, Maximilian
1
Gielens, Katrijn
1
Gonzalez, Gabriel R.
1
Habel, Johannes
1
Harmeling, Colleen M.
1
Houston, Mark B.
1
Huang, Minxue
1
Kozlenkova, Irina V.
1
Reinartz, Werner J.
1
Samaha, Stephen A.
1
Schmitz, Christian
1
Steinhoff, Lena
1
Umashankar, Nita
1
Ward, Morgan K.
1
Watson, George F., IV.
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Witte, Carina
1
Xiao, Bangming
1
Zhang, Jonathan Z.
1
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Journal of marketing
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
24
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
10
Journal of strategic marketing
10
Services marketing quarterly
7
Developing digital marketing : relationship perspectives
6
Journal of international marketing
6
Journal of service research : JSR
5
Cogent business & management
4
Journal of business-to-business marketing
4
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
The journal of personal selling & sales management : JPSSM
3
The service industries journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asian Academy of Management journal : AAMJ
2
European Sport management quarterly : ESMQ
2
International journal of arts management
2
International journal of business excellence
2
International journal of electronic customer relationship management : IJECRM
2
International journal of procurement management
2
Journal of euromarketing
2
Journal of financial services marketing : JFSM
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing for higher education
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Market : review for marketing theory and practice
2
Middle East journal of management : MEJM
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
World review of entrepreneurship, management and sustainable development
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business research quarterly : BRQ
1
California management review
1
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ECONIS (ZBW)
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
4
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
5
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
6
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
7
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
8
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
9
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
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