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Search: subject_exact:"Kundenwertanalyse"
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Customer value
38
Kundenwert
38
Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
16
Konsumentenverhalten
16
Dienstleistungsqualität
11
Service quality
11
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10
Kundenzufriedenheit
10
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9
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Al Haj Eid, Mohammad Badi’
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Journal of marketing analytics : JMA
Journal of retailing
Service business
The TQM journal : the international review of organizational improvement
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
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Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
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ECONIS (ZBW)
38
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1
The impact of digitalization on marketing activities in manufacturing companies
Conti, Emanuela
;
Camillo, Furio
;
Pencarelli, Tonino
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
4
Customer lifetime value : the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants
Dandis, Ala' Omar
;
Al Haj Eid, Mohammad Badi’
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2526-2546
Persistent link: https://www.econbiz.de/10014458533
Saved in:
5
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
6
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
7
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
8
Incorporating customer profitability analysis into quality management systems
Sedevich-Fons, Leonardo
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1506-1526
Persistent link: https://www.econbiz.de/10014320876
Saved in:
9
Understanding customers hospital experience and value co-creation behavior
Samsa, Çağlar
;
Yüce, Alpaslan
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1860-1876
Persistent link: https://www.econbiz.de/10014320955
Saved in:
10
Service quality, customer satisfaction and customer value : holistic determinants of loyalty and word-of-mouth in services
Marcos, Anabela Maria Bello de Figueiredo
;
Coelho, Arnaldo
- In:
The TQM journal : the international review of …
34
(
2022
)
5
,
pp. 957-978
Persistent link: https://www.econbiz.de/10013537675
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