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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Psychology & marketing"
~subject:"Preismanagement"
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Preismanagement
Sales promotion
19
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Consumer behaviour
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6
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Advertising effects
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Journal of marketing analytics : JMA
Psychology & marketing
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
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Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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International journal of hospitality management
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of marketing
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of market research
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International journal of production economics
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International journal of production research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
2
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
3
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
4
Optimizing time-limited price promotions
Hanna, Richard
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011662831
Saved in:
5
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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