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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Competition policy"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
Internet marketing
188
Consumer behaviour
175
Konsumentenverhalten
175
Social Web
153
Social web
153
Advertising effects
102
Werbewirkung
102
Advertising
78
Werbung
76
Brand management
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Markenführung
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Viral marketing
59
Virales Marketing
59
social media
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Online-Handel
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advertising
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Facebook
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purchase intention
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188
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188
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188
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Loureiro, Sandra Maria Correia
5
Rita, Paulo
4
Belanche, Daniel
3
Bellman, Steven
3
Ibrahim, Blend
3
Kareklas, Ioannis
3
Kim, Mikyoung
3
Kim, Soojung
3
Lee, Joonghwa
3
Sarmento, Eduardo Moraes
3
Stewart, Kristin
3
Varan, Duane
3
Aljarah, Ahmad
2
Boutsouki, Christina
2
Dalakas, Vassilis
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Eells, Danielle
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Hatzithomas, Leonidas
2
Hazari, Sunil
2
Hernandez, Monica D.
2
Huh, Jisu
2
Kanso, Ali
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Eunyoung
2
Langaro, Daniela
2
Liu, Fang
2
Muehling, Darrel D.
2
Phua, Joe
2
Ridwan Adetunji Raji
2
Robinson, Jennifer A.
2
Sabrina Mohd Rashid
2
Salo, Jari
2
Schivinski, Bruno
2
Sethna, Beheruz N.
2
Shen, Fuyuan
2
Sobhi Mohd Ishak
2
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Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
312
Review of industrial organization : RIO
251
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
184
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
156
SpringerLink / Bücher
144
International journal of industrial organization
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of competition law & economics
114
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Springer eBook Collection
88
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
76
Review of industrial organization
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
75
CESifo working papers
73
Discussion paper / Centre for Economic Policy Research
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
NBER working paper series
63
Business horizons
60
Cogent business & management
60
Discussion papers / CEPR
60
International journal of technology marketing : IJTMkt
59
OECD journal: competition law and policy
59
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
Telecommunications policy : the international journal of digital economy, data sciences and new media
55
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ECONIS (ZBW)
188
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
4
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
5
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
6
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
7
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
10
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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