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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Virales Marketing
Social Web
154
Social web
154
Internet marketing
84
Online-Marketing
84
Consumer behaviour
75
Konsumentenverhalten
75
Viral marketing
49
social media
49
Holiday behaviour
31
Urlaubsverhalten
31
Tourism
28
Tourismus
28
Brand management
24
Markenführung
24
Tourism marketing
24
Tourismusmarketing
24
Advertising effects
22
Werbewirkung
22
Beziehungsmarketing
19
Relationship marketing
19
Brand image
18
Markenimage
18
Social media
13
Social network
13
Soziales Netzwerk
13
Online retailing
12
Online-Handel
12
Confidence
11
E-commerce
11
Electronic Commerce
11
Hotel industry
11
Hotellerie
11
Vertrauen
11
Advertising
10
Personality psychology
10
Persönlichkeitspsychologie
10
Tourism industry
10
Tourismuswirtschaft
10
China
9
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Undetermined
32
Free
2
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Article
49
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Article in journal
49
Aufsatz in Zeitschrift
49
Language
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English
49
Author
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Law, Chun Hung Roberts
3
Huh, Jisu
2
Phua, Joe
2
Schuckert, Markus
2
Abendroth, Lisa J.
1
Akar, Erkan
1
Aljukhadar, Muhammad
1
Antheunis, Marjolijn L.
1
Balamoorthy S
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Browning, Victoria
1
Brunel, Frédéric F.
1
Butt, Irfan
1
Buttle, Francis A.
1
Cantoni, Lorenzo
1
Carley, Kathleen M.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Chihchien
1
Chen, Wenbo
1
Chiu, Yu-Ping
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Creevey, Dean
1
Dalakas, Vassilis
1
Daugherty, Terry
1
De Pietro, Marianna
1
Deng, Lingfei
1
Ding, Xiaojie
1
Eells, Danielle
1
Erkan, Ismail
1
Evans, Chris
1
Flavián Blanco, Carlos
1
Fournier, Susan
1
Gao, Baojun
1
Gistri, Giacomo
1
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Published in...
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Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Electronic commerce research
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
49
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49
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? : a study on three gastronomy cities
Akar, Erkan
;
Ögel, İlkin Yaran
;
Medetoğlu, Birgül
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10015049481
Saved in:
4
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
5
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
6
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
9
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
10
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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