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~isPartOf:"Journal of marketing communications"
~isPartOf:"Publizistik : Vierteljahreshefte für Kommunikationsforschung"
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Print advertising
11
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Journal of marketing communications
Publizistik : Vierteljahreshefte für Kommunikationsforschung
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
27
United Nations publication
27
Journal of advertising research
25
Working paper
22
Journal of business research : JBR
19
Research policy : policy, management and economic studies of science, technology and innovation
19
Journal of advertising : official publication of the American Academy of Advertising
18
Economic inquiry : journal of the Western Economic Association International
17
CESifo working papers
15
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
15
SpringerLink / Bücher
15
1999/2000: Country reviews
14
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The American economic review
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
RatSWD working paper series
11
Discussion paper / Centre for Economic Policy Research
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
European journal of marketing : EJM
9
Journal of economic literature
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ECONIS (ZBW)
21
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1
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
2
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
5
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
6
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
7
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
Saved in:
8
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
Saved in:
9
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
10
Whiteness and Western values in global advertisements : an exploratory study
Gram, Malene
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10003606570
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