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~isPartOf:"Journal of marketing communications"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Online-Handel"
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Search: subject:"Online-Marketing"
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Online-Handel
Internet marketing
188
Online-Marketing
188
Social Web
105
Social web
105
Consumer behaviour
99
Konsumentenverhalten
99
Advertising effects
60
Werbewirkung
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social media
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Journal of marketing communications
Tourism management : research, policies, practice
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Journal of internet commerce
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of retailing
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Springer eBook Collection
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of technology marketing : IJTMkt
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Journal of travel and tourism marketing
9
Lehrbuch
9
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ECONIS (ZBW)
27
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
3
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
4
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
5
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
6
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Saved in:
7
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
8
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
9
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
10
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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