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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate Social Responsibility
Konsumentenverhalten
300
Advertising effects
191
Werbewirkung
191
Advertising
149
Werbung
146
Internet marketing
115
Online-Marketing
115
Brand management
106
Markenführung
106
Marketing management
105
Marketingmanagement
105
Brand image
93
Markenimage
93
Social Web
83
Social web
83
Viral marketing
53
Virales Marketing
53
Beziehungsmarketing
42
Corporate social responsibility
42
Relationship marketing
42
Brand
37
Markenartikel
37
advertising
37
social media
34
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32
Öffentlichkeitsarbeit
32
USA
30
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30
Emotion
29
Communication
26
Kommunikation
26
Confidence
23
Vertrauen
23
Corporate reputation
22
Firmenimage
22
Perception
18
Wahrnehmung
18
Fernsehwerbung
17
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12
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317
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2
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Article in journal
Aufsatz in Zeitschrift
319
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2
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2
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2
Sammelwerk
2
Language
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English
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojin
4
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Ferguson, Mary Ann
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Cho, Moonhee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kang, Eun Yeon
2
Kerr, Gayle
2
Kim, Sora
2
Kim, Taemin
2
Laroche, Michel
2
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Journal of marketing communications
Journal of business research : JBR
2,247
Journal of retailing and consumer services
1,948
Journal of business ethics : JOBE
1,551
International journal of hospitality management
799
International journal of consumer studies
766
Psychology & marketing
661
Corporate social responsibility and environmental management
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Business strategy and the environment
418
Cogent business & management
412
The journal of product & brand management
401
Asia Pacific journal of marketing and logistics
399
The journal of brand management : an international journal
387
Management science : journal of the Institute for Operations Research and the Management Sciences
369
European journal of marketing : EJM
358
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
342
Tourism management : research, policies, practice
341
Journal of travel and tourism marketing
332
Journal of international consumer marketing
321
Journal of business ethics : JBE
314
Journal of marketing management : MM
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
312
Journal of retailing
307
Journal of the Academy of Marketing Science
307
Journal of fashion marketing and management
301
International journal of retail & distribution management
300
Journal of marketing
298
The international review of retail, distribution and consumer research
297
Marketing letters : a journal of research in marketing
295
International journal of contemporary hospitality management
292
Marketing intelligence & planning
291
Business & society
287
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Finance research letters
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The journal of services marketing
263
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ECONIS (ZBW)
319
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1
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10
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319
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date (oldest first)
1
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
4
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
5
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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