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~isPartOf:"Journal of marketing communications"
~subject:"Competition"
~subject:"Financial market regulation"
~subject:"Social Web"
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Search: ("Discriminating practices" OR "Internet" OR "Network neutrality" OR "Next-generation networks" OR "Product differentiation" OR "Quality of service" OR "Regulation" OR "SMP" OR "Telecommunications") AND NOT isPartOf:Intereconomics
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Subject
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Competition
Financial market regulation
Social Web
Internet marketing
112
Online-Marketing
112
Consumer behaviour
99
Konsumentenverhalten
99
Social web
83
Advertising effects
63
Werbewirkung
63
Advertising
46
Werbung
44
Viral marketing
40
Virales Marketing
40
Brand management
33
Markenführung
33
social media
33
Brand image
19
Markenimage
19
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Website
15
Confidence
13
Online retailing
13
Online-Handel
13
Vertrauen
13
advertising
12
Brand
9
Computerspiel
9
Internet
9
Markenartikel
9
Video game
9
Social network
8
Soziales Netzwerk
8
E-commerce
7
Electronic Commerce
7
USA
7
United States
7
Corporate Social Responsibility
6
Corporate social responsibility
6
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Undetermined
60
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6
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Article
84
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Article in journal
84
Aufsatz in Zeitschrift
84
Language
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English
84
Author
All
Antheunis, Marjolijn L.
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Noort, Guda van
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Andonova, Yana
1
Anselmsson, Johan
1
Arkoudas, Alessandra
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Basile, Kelly
1
Basmanova, Oksana
1
Bellio, Elena
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bhardwaj, Neha
1
Bleize, Daniëlle N. M.
1
Bright, Laura F.
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
445
Technological forecasting & social change : an international journal
246
NBER working paper series
236
SpringerLink / Bücher
231
Journal of retailing and consumer services
227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Working paper / National Bureau of Economic Research, Inc.
217
NBER Working Paper
185
Telecommunications policy : the international journal of digital economy, data sciences and new media
172
Discussion paper / Centre for Economic Policy Research
158
IMF working papers
158
Information systems research : ISR
154
International journal of internet marketing and advertising : IJIMA
146
Springer eBook Collection
140
CESifo working papers
128
Journal of management information systems : JMIS
122
Management science : journal of the Institute for Operations Research and the Management Sciences
120
Journal of banking & finance
116
Tourism management : research, policies, practice
114
Discussion papers / CEPR
112
The journal of investment compliance
112
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Working paper
101
IMF working paper
96
Industrial marketing management : the international journal for industrial and high-tech firms
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
94
Finance research letters
91
Applied economics
88
International journal of business information systems : IJBIS
84
International journal of hospitality management
84
Management information systems : mis quarterly
83
Electronic commerce research
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Journal of international money and finance
78
Journal of internet commerce
76
Policy research working paper : WPS
75
IMF country report
74
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ECONIS (ZBW)
84
Showing
1
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10
of
84
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date (newest first)
date (oldest first)
1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
3
Internet
killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
4
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
5
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
10
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
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