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~isPartOf:"Journal of marketing communications"
~subject:"Competition policy"
~subject:"Marketing management"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Marketing management
Online-Marketing
Internet marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
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Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Drennan, Judy
2
Huh, Jisu
2
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2
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2
Weber, T. J.
2
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1
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1
Agrawal, Shivani
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Ahmad, Alaeddin Mohammad Khalaf
1
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1
Al Dweeri, Rami
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing communications
Journal of business research : JBR
343
Review of industrial organization : RIO
251
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
192
SpringerLink / Bücher
178
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
157
International journal of industrial organization
140
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of competition law & economics
114
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Springer eBook Collection
106
International journal of advertising : the review of marketing communications
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
88
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
80
Technological forecasting & social change : an international journal
79
Tourism management : research, policies, practice
78
Journal of promotion management : innovations in planning and applied research
77
Review of industrial organization
76
CESifo working papers
73
Business horizons
71
Discussion paper / Centre for Economic Policy Research
69
Electronic commerce research
66
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
NBER working paper series
65
Cogent business & management
62
Discussion papers / CEPR
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
OECD journal: competition law and policy
59
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of management information systems : JMIS
56
Journal of marketing
56
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ECONIS (ZBW)
119
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
6
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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