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~isPartOf:"Journal of marketing communications"
~subject:"Competition policy"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Video game"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Marketingmanagement
Online-Marketing
Video game
Internet marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
60
Advertising
43
Werbung
41
Viral marketing
40
Virales Marketing
40
Brand management
33
Markenführung
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social media
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Markenimage
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Relationship marketing
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Online-Handel
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advertising
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Article
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124
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Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Antheunis, Marjolijn L.
2
Drennan, Judy
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Varnali, Kaan
2
Weber, T. J.
2
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Ardelet, Caroline
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Basil, Debra Z.
1
Behm-Morawitz, Elizabeth
1
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Journal of marketing communications
Journal of business research : JBR
368
Review of industrial organization : RIO
251
International journal of internet marketing and advertising : IJIMA
209
Journal of retailing and consumer services
202
SpringerLink / Bücher
187
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
157
International journal of industrial organization
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
Journal of advertising research
117
Journal of competition law & economics
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Springer eBook Collection
112
Management science : journal of the Institute for Operations Research and the Management Sciences
108
International journal of advertising : the review of marketing communications
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Technological forecasting & social change : an international journal
98
Information systems research : ISR
92
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
89
International journal of electronic marketing and retailing : IJEMR
87
Journal of internet commerce
83
Tourism management : research, policies, practice
82
Journal of promotion management : innovations in planning and applied research
79
CESifo working papers
76
Review of industrial organization
76
Business horizons
74
International journal of advertising : the quarterly review of marketing communications
72
Discussion paper / Centre for Economic Policy Research
69
Electronic commerce research
69
International journal of technology marketing : IJTMkt
68
NBER working paper series
68
Discussion papers / CEPR
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Cogent business & management
62
Psychology & marketing
62
Journal of management information systems : JMIS
61
Journal of marketing
60
Journal of promotion management : JPM
60
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ECONIS (ZBW)
124
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
6
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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