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~isPartOf:"Journal of marketing communications"
~subject:"Competition policy"
~subject:"Online-Handel"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Handel
Online-Marketing
Internet marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
60
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43
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social media
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Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Drennan, Judy
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Huh, Jisu
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Weber, T. J.
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1
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Journal of marketing communications
Journal of retailing and consumer services
496
Journal of business research : JBR
450
Review of industrial organization : RIO
251
International journal of internet marketing and advertising : IJIMA
230
SpringerLink / Bücher
190
Electronic commerce research
173
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
169
International journal of electronic marketing and retailing : IJEMR
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
160
Management science : journal of the Institute for Operations Research and the Management Sciences
158
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
157
International journal of industrial organization
155
Journal of internet commerce
155
Information systems research : ISR
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
NBER working paper series
126
Journal of competition law & economics
119
International journal of hospitality management
116
Journal of advertising research
115
Springer eBook Collection
115
Journal of electronic commerce research : JECR
108
International journal of advertising : the review of marketing communications
105
Technological forecasting & social change : an international journal
102
Cogent business & management
100
International journal of electronic commerce : IJEC
100
Psychology & marketing
96
International journal of business information systems : IJBIS
95
Tourism management : research, policies, practice
94
Working paper / National Bureau of Economic Research, Inc.
94
NBER Working Paper
90
International journal of e-business research : an official publication of the Information Resources Management Association
88
Journal of retailing
88
CESifo working papers
87
Journal of management information systems : JMIS
85
Discussion paper / Centre for Economic Policy Research
84
Journal of promotion management : innovations in planning and applied research
84
European journal of operational research : EJOR
83
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
83
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ECONIS (ZBW)
113
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
6
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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