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~isPartOf:"Journal of marketing communications"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Video game"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
Video game
Internet marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
60
Advertising
43
Werbung
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social media
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117
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Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Antheunis, Marjolijn L.
2
Drennan, Judy
2
Huh, Jisu
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Langaro, Daniela
2
Muehling, Darrel D.
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Varnali, Kaan
2
Weber, T. J.
2
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Anselmsson, Johan
1
Ardelet, Caroline
1
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1
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1
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1
Balboni, Bernardo
1
Ball, Joan P.
1
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1
Behm-Morawitz, Elizabeth
1
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Journal of marketing communications
Journal of business research : JBR
337
Review of industrial organization : RIO
251
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
194
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
156
SpringerLink / Bücher
151
International journal of industrial organization
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
139
Journal of advertising research
115
Journal of competition law & economics
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Springer eBook Collection
94
Technological forecasting & social change : an international journal
94
Information systems research : ISR
91
International journal of hospitality management
87
International journal of electronic marketing and retailing : IJEMR
86
Tourism management : research, policies, practice
80
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
78
CESifo working papers
76
Review of industrial organization
76
International journal of advertising : the quarterly review of marketing communications
72
Discussion paper / Centre for Economic Policy Research
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Electronic commerce research
67
NBER working paper series
66
Discussion papers / CEPR
65
Business horizons
63
International journal of technology marketing : IJTMkt
61
Journal of management information systems : JMIS
61
Psychology & marketing
61
Cogent business & management
60
Journal of promotion management : JPM
59
OECD journal: competition law and policy
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
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ECONIS (ZBW)
117
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A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
6
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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