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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Marketing mix"
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Consumer behaviour
USA
Marketing management
105
Marketingmanagement
105
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
13
Werbung
13
Beziehungsmarketing
11
Brand image
11
Internet marketing
11
Markenimage
11
Online-Marketing
11
Relationship marketing
11
Communication
10
Kommunikation
10
Marketing
9
United States
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Sales promotion
7
Social Web
7
Social web
7
Verkaufsförderung
7
Öffentlichkeitsarbeit
7
integrated marketing communications
6
Brand
5
Cause-Related Marketing
5
Cause-related marketing
5
IMC
5
Markenartikel
5
Website
5
integrated marketing communication
5
Advertising planning
4
Emotion
4
Firm performance
4
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19
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38
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2
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40
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40
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2
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2
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2
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2
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40
Author
All
Schultz, Don E.
2
Agrawal, Shivani
1
Alevizou, Panayiota
1
Andersen, Sophie Esmann
1
Antoniades, Nicos
1
Baghi, Ilaria
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
1
Bech-Larsen, Tino
1
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1
Block, Martin P.
1
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1
Castellan, Silvia
1
Costa, Roberta
1
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1
Dahlén, Micael
1
Das, Enny
1
Davidson, Alexander
1
DelVecchio, Devon
1
Dodd, Sara L. Sullivan
1
Dogra, Pallavi
1
Donlan, Leah
1
Engelland, Brian T.
1
Enslin, Carla
1
Gabrielli, Veronica
1
Gaeth, Gary J.
1
Gambetti, Rosella C.
1
Gilbreath, Bob
1
Golob, Urša
1
Graetz, Brian
1
Graffigna, Guendalina
1
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1
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1
Hwang, Kumju
1
Hyllegard, Karen H.
1
Jain, Gaurav
1
Jančič, Zlatko
1
Johansen, Trine Susanne
1
Kaushal, Arun
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
89
Journal of retailing and consumer services
45
Journal of marketing
44
European journal of marketing : EJM
33
Journal of marketing management : MM
32
Journal of the Academy of Marketing Science
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of brand management : an international journal
27
The journal of product & brand management
25
Psychology & marketing
24
SpringerLink / Bücher
24
Marketing intelligence & planning
22
The journal of consumer marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of retailing
21
Journal of strategic marketing
21
Business horizons
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of Islamic marketing : JIMA
19
The journal of business & industrial marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing research : JMR
16
Journal of marketing theory and practice
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Faculty & research / Insead : working paper series
13
Harvard business review : HBR
13
Harvard-Business-Manager : das Wissen der Besten
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
International review on public and non-profit marketing
13
Journal of advertising research
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
Cogent business & management
12
International journal of technology marketing : IJTMkt
12
International journal of wine business research : IJWBR
12
Marketing letters : a journal of research in marketing
12
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ECONIS (ZBW)
40
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1
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
2
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
7
Political competitive advantage in the USA : an RBV approach
Antoniades, Nicos
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 889-920
Persistent link: https://www.econbiz.de/10013493050
Saved in:
8
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
9
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
10
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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