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~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
73
Markenführung
73
Markenimage
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Internet marketing
72
Online-Marketing
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47
Social web
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Marketingmanagement
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Markenartikel
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Beziehungsmarketing
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24
Corporate Social Responsibility
23
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Emotion
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advertising
23
social media
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Experiment
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Confidence
14
Vertrauen
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Green marketing
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Personality psychology
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purchase intention
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Öko-Marketing
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Online-Handel
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Aufsatz in Zeitschrift
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Agrawal, Shivani
1
Alevizou, Panayiota
1
Andersen, Sophie Esmann
1
Baghi, Ilaria
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
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Biraghi, Silvia
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Block, Martin P.
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Callison, Coy
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Dahlén, Micael
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Das, Enny
1
Davidson, Alexander
1
DelVecchio, Devon
1
Dodd, Sara L. Sullivan
1
Dogra, Pallavi
1
Engelland, Brian T.
1
Enslin, Carla
1
Gabrielli, Veronica
1
Gaeth, Gary J.
1
Gambetti, Rosella C.
1
Gilbreath, Bob
1
Golob, Urša
1
Graetz, Brian
1
Graffigna, Guendalina
1
Grinsven, Bo
1
Hesse, Andreas
1
Hwang, Kumju
1
Jain, Gaurav
1
Jančič, Zlatko
1
Johansen, Trine Susanne
1
Kaushal, Arun
1
Kesic, Tanja
1
Khan Md. Raziuddin Taufique
1
Khandelwal, Utkal
1
Kolyesnikova, Natalia
1
Kureshi, Sonal
1
Lah, Marko
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Journal of marketing communications
Journal of business research : JBR
67
Journal of retailing and consumer services
45
The journal of product & brand management
26
Journal of marketing
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
34
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1
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
2
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
7
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
8
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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