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~isPartOf:"Journal of marketing education : JME"
~subject:"Internet marketing"
~subject:"course content"
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Search: subject:"Betriebswirtschaftslehre"
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Internet marketing
course content
Betriebswirtschaftsstudium
142
Graduate business education
142
Curriculum
79
Lehrplan
79
Students
71
Studierende
71
Marketing
47
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28
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Journal of marketing education : JME
Advances in logistics, operations, and management science (ALOMS) book series
2
Journal of education for business
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Nonprofit management & leadership
2
2ND CONFERENCE ON INNOVATIVE TEACHING METHODS (ITM 2017) 28-29 JUNE 2017, UNIVERSITY OF ECONOMICS VARNA, BULGARIA
1
Advances in accounting education
1
Advances in accounting education : teaching and curriculum innovations
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Cogent business & management
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Developing digital marketing : relationship perspectives
1
E-marketing ; Vol. 3
1
Finance research letters
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business case studies
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of teaching in international business
1
Journal of the Academy of Business Education : JABE
1
Omega : the international journal of management science
1
Phantom ex machina : digital disruption's role in business model transformation
1
Premier reference source
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The Palgrave handbook of learning and teaching international business and management
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ECONIS (ZBW)
25
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1
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
2
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
3
Synchronous or asynchronous course : business students' perspectives on an optimized modality of online teaching and learning
Wu, Lan
;
You, Jung S.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013473724
Saved in:
4
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
5
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
6
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
7
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
8
The path to sales center leadership : key differences between academic and practitioner leaders
Chaker, Nawar N.
;
Dixon, Andrea L.
;
Hill, Katerina E.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 233-242
Persistent link: https://www.econbiz.de/10012391637
Saved in:
9
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
10
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
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