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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
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Search: subject:"Relationship marketing"
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Relationship marketing
186
Beziehungsmarketing
185
Consumer behaviour
97
Konsumentenverhalten
97
Einzelhandel
48
Retail trade
48
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
23
Service quality
23
Brand management
21
Markenführung
21
Marketing management
21
Marketingmanagement
21
Brand image
20
Markenimage
20
Customer integration
17
Kundenintegration
17
Online retailing
16
Online-Handel
16
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15
Vertriebsweg
15
Internet marketing
14
Online-Marketing
14
Beschwerdemanagement
11
Complaint management
11
Lieferantenmanagement
11
Supplier relationship management
11
Customer experience
10
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10
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10
E-commerce
10
Electronic Commerce
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10
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186
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186
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5
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English
186
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Grewal, Dhruv
9
Noble, Stephanie M.
5
Evanschitzky, Heiner
4
Verhoef, Peter C.
4
Buttle, Francis A.
3
Conduit, Jodie
3
Cronin, J. J.
3
Hollebeek, Linda D.
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Ang, Lawrence
2
Biswas, Dipayan
2
Blut, Markus
2
Calantone, Roger J.
2
Carlson, Jamie
2
Cayla, Julien
2
Chen, Jialie
2
Dant, Rajiv P.
2
Dessart, Laurence
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gustafsson, Anders
2
Hart, Cathy
2
Hewer, Paul
2
Hult, G. Tomas M.
2
Kumar, V.
2
Langerak, Fred
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Mittal, Vikas
2
Reinartz, Werner J.
2
Rudolph, Thomas
2
Schumann, Jan Hendrik
2
Smith, Jeffery S.
2
Soysal, Gonca
2
Tsiros, Michael
2
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Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
186
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
A meta-analytic investigation of the organizational identification : job performance relationship in the frontlines
Lee, Na Young
;
Zablah, Alex R.
;
Noble, Stephanie M.
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10014461658
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
More than machines : the role of the future retail salesperson in enhancing the customer experience
Pappas, Alec
;
Fumagalli, Elena
;
Rouziou, Maria
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 518-531
Persistent link: https://www.econbiz.de/10014465643
Saved in:
5
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
6
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
7
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
8
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
9
Should service firms introduce algorithmic advice to their existing customers? : the moderating effect of service relationships
Walter, Benjamin von
;
Wentzel, Daniel
;
Raff, Stefan
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 280-296
Persistent link: https://www.econbiz.de/10014322000
Saved in:
10
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
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