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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Virtual community"
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Beziehungsmarketing
Online-Marketing
Virales Marketing
Social Web
290
Social web
290
Consumer behaviour
201
Konsumentenverhalten
201
Internet marketing
117
Relationship marketing
73
Brand management
72
Markenführung
72
Viral marketing
60
Social media
55
Online retailing
52
Online-Handel
52
Brand image
40
Markenimage
40
E-commerce
31
Electronic Commerce
31
Customer satisfaction
29
Kundenzufriedenheit
29
Customer integration
28
Kundenintegration
28
Confidence
26
Vertrauen
26
Social network
23
Soziales Netzwerk
23
Einzelhandel
22
Retail trade
22
Advertising effects
19
Brand
19
Werbewirkung
19
Markenartikel
18
Virtual reality
18
Virtuelle Realität
18
social media
17
Emotion
16
Fashion
16
Mode
16
Social commerce
14
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1
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175
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177
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177
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Conference paper
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English
177
Author
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Dessart, Laurence
3
Kumar, Jitender
3
Thaichon, Park
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Calder, Bobby J.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Golf-Papez, Maja
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Mukerji, Bhasker
2
Nunan, Daniel
2
Park, Joohyung
2
Park, Jungkun
2
Polonsky, Michael J.
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Raquel, Cristiana
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tafesse, Wondwesen
2
Tran, Trang P.
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
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Academy of Marketing
1
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Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
269
International journal of internet marketing and advertising : IJIMA
132
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Technological forecasting & social change : an international journal
77
International journal of advertising : the review of marketing communications
73
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of marketing communications
70
Tourism management : research, policies, practice
66
Information systems research : ISR
62
Journal of promotion management : innovations in planning and applied research
62
The journal of product & brand management
57
Business horizons
55
International journal of hospitality management
54
Journal of management information systems : JMIS
54
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
50
Cogent business & management
45
International journal of business information systems : IJBIS
45
The journal of brand management : an international journal
44
International journal of technology marketing : IJTMkt
43
Journal of marketing
43
Journal of strategic marketing
43
Marketing intelligence & planning
43
Electronic commerce research
42
SpringerLink / Bücher
42
Psychology & marketing
41
Journal of electronic commerce research : JECR
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Springer eBook Collection
34
International journal of contemporary hospitality management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of hospitality marketing & management
33
Journal of travel and tourism marketing
33
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
177
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
9
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
10
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
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