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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
Online-Marketing
Social Web
290
Social web
290
Consumer behaviour
201
Konsumentenverhalten
201
Internet marketing
117
Relationship marketing
73
Brand management
72
Markenführung
72
Viral marketing
60
Virales Marketing
60
Social media
55
Online retailing
52
Online-Handel
52
Brand image
40
Markenimage
40
E-commerce
31
Electronic Commerce
31
Customer satisfaction
29
Kundenzufriedenheit
29
Customer integration
28
Kundenintegration
28
Confidence
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Vertrauen
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Social network
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Soziales Netzwerk
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Einzelhandel
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Brand
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Werbewirkung
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Markenartikel
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Virtual reality
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Virtuelle Realität
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social media
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Dessart, Laurence
3
Kumar, Jitender
3
Thaichon, Park
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
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Ashfaq, Muhammad
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Calder, Bobby J.
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Carlson, Jamie
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Han, Xiaoyun
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Hua, Lian-Lian
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Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
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Liébana-Cabanillas, Francisco
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Mukerji, Bhasker
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Nunan, Daniel
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Park, Joohyung
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Polonsky, Michael J.
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Prentice, Catherine
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Rahman, Mohammad M.
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Raquel, Cristiana
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Shareef, Mahmud Akhter
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Souiden, Nizar
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Tran, Trang P.
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Veloutsou, Cleopatra
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Voola, Ranjit
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
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Journal of marketing management : MM
Journal of retailing and consumer services
Journal of business research : JBR
226
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
66
International journal of advertising : the review of marketing communications
62
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
54
The journal of product & brand management
53
Business horizons
52
International journal of hospitality management
49
Information systems research : ISR
48
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Cogent business & management
41
International journal of electronic marketing and retailing : IJEMR
40
The journal of brand management : an international journal
39
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
Journal of strategic marketing
36
International journal of business information systems : IJBIS
35
Marketing intelligence & planning
35
Journal of marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Springer eBook Collection
32
Journal of electronic commerce research : JECR
31
Journal of hospitality marketing & management
31
Electronic commerce research
30
International journal of contemporary hospitality management
30
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Psychology & marketing
28
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of electronic commerce : IJEC
24
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ECONIS (ZBW)
150
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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