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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~subject:"Brand image"
~subject:"Kundenintegration"
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Search: subject:"Kundenmanagement"
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Brand image
Kundenintegration
Beziehungsmarketing
188
Relationship marketing
188
Consumer behaviour
86
Konsumentenverhalten
86
Customer satisfaction
51
Kundenzufriedenheit
51
Dienstleistungsqualität
45
Service quality
45
Customer integration
41
Social Web
24
Social web
24
Brand management
23
Markenführung
23
Markenimage
22
Betriebliche Wertschöpfung
19
Value creation
19
Customer value
18
Kundenwert
18
Services
16
Dienstleistung
15
Internet marketing
15
Online-Marketing
15
Customer experience
14
Dienstleistungssektor
14
Service industry
14
Marketing management
13
Marketingmanagement
13
Emotion
12
Brand
11
Confidence
10
Markenartikel
10
Vertrauen
10
Beschwerdemanagement
9
Complaint management
9
Customer service
9
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9
USA
9
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56
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56
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56
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Jaakkola, Elina
3
Malthouse, Edward C.
3
Bilstein, Nicola
2
Calder, Bobby J.
2
Edvardsson, Bo
2
Helkkula, Anu
2
Hollebeek, Linda D.
2
Maslowska, Ewa
2
McColl-Kennedy, Janet R.
2
Tronvoll, Bård
2
Aarikka-Stenroos, Leena
1
Akpinar, Ezgi
1
Anderson, Laurel
1
Baron, Steve
1
Baumann, Jasmin
1
Benoit, Sabine
1
Bick, Geoffrey N. C.
1
Bouquiaux, Lucille
1
Bowden, Jana
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Brown, Stephen
1
Buhalis, Dimitrios
1
Carù, Antonella
1
Cassidy, Kim
1
Chen, Junsong
1
Cheung, Lilliemay
1
Chiang, Chang-Tang
1
Christ-Brendemühl, Sonja
1
Collinger, Tom
1
Conduit, Jodie
1
Cooper, Danielle
1
Cova, Bernard
1
Davey, Bill
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Dyck, Stefan
1
Elg, Mattias
1
Evans, Jody
1
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Published in...
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Journal of marketing management : MM
Journal of service management
Journal of business research : JBR
165
Journal of retailing and consumer services
122
The journal of product & brand management
80
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
52
The journal of services marketing
36
Journal of strategic marketing
34
Asia Pacific journal of marketing and logistics
31
Cogent business & management
31
Journal of travel and tourism marketing
29
SpringerLink / Bücher
28
Psychology & marketing
26
Marketing intelligence & planning
25
The journal of business & industrial marketing
24
The service industries journal
24
Tourism management : research, policies, practice
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
International journal of internet marketing and advertising : IJIMA
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : innovations in planning and applied research
18
Service business
18
European journal of marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of service research : JSR
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing
14
Journal of service research
14
Services marketing quarterly
14
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ECONIS (ZBW)
56
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56
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
4
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
5
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
6
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
7
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
8
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
9
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
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