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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing theory"
~subject:"Customer value"
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Search: subject_exact:"Customer orientation"
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Customer value
Beziehungsmarketing
108
Relationship marketing
108
Consumer behaviour
43
Konsumentenverhalten
43
Customer integration
22
Kundenintegration
22
Betriebliche Wertschöpfung
16
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Value creation
16
Lieferantenmanagement
14
Supplier relationship management
14
Customer satisfaction
13
Kundenwert
13
Kundenzufriedenheit
13
Marketing management
12
Marketingmanagement
12
Dienstleistungsqualität
11
Service quality
11
Social Web
11
Social web
11
Internet marketing
9
Marketing theory
9
Marketingtheorie
9
Online-Marketing
9
USA
9
United States
9
Emotion
8
Anthropology
7
Service-Dominant Logic
7
Service-dominant logic
7
value co-creation
7
Anthropologie
6
Brand loyalty
6
Markentreue
6
B-to-B-Marketing
5
Beschwerdemanagement
5
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1
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Article
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English
13
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Andrews, Lynda
1
Baumann, Jasmin
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Caniëls, Marjolein
1
Carr, Anthony
1
Drennan, Judy
1
Echeverri, Per
1
Hartley, Stephanie
1
Hilton, Toni
1
Hughes, Tim
1
Hurmerinta, Leila
1
Ilkkonen, Rami
1
Le Meunier-FitzHugh, Kenneth
1
Leino, Henna M
1
Makkonen, Hannu
1
McKechnie, Sally
1
Mencarelli, Rémi
1
Neghina, Carmen
1
Pfisterer, Lucas
1
Rivière, Arnaud
1
Roth, Stefan
1
Ryals, Lynette
1
Sandberg, Birgitta
1
Tynan, Caroline
1
Vafeas, Mario
1
Weir, Kenneth
1
Yngfalk, Anna Fyrberg
1
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Journal of marketing management : MM
Marketing theory
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
13
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date (oldest first)
1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
3
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
4
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
5
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
6
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
7
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
8
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
9
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
10
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
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