//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~subject:"Relationship marketing"
~subject:"emotions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gefühl"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
emotions
Emotion
31
Consumer behaviour
17
Konsumentenverhalten
17
Anthropologie
6
Anthropology
6
Beziehungsmarketing
6
Advertising effects
5
Customer satisfaction
5
Großbritannien
5
Kundenzufriedenheit
5
United Kingdom
5
Werbewirkung
5
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Animals
3
Dienstleistungsqualität
3
Service quality
3
Tiere
3
Advertising
2
Cognition
2
Einkaufszentrum
2
Frauen
2
Fundraising
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kognition
2
Ladengestaltung
2
Shopping center
2
Social Web
2
Social web
2
Spielwaren
2
Store design
2
Toys
2
Viral marketing
2
Virales Marketing
2
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
9
Author
All
Antonetti, Paolo
1
Baines, Paul
1
Brown, Stephen
1
Conhoto, Ana Isabel
1
Ford, John B.
1
Fowler, Audrey R.
1
Gregory-Smith, Diana
1
Hodgson, Julia
1
Hosany, Sameer
1
Khogeer, Yusra
1
Lanier, Clinton D.
1
Lee, Wai-yee
1
Lloyd, Stephen
1
Martin, Drew
1
Merchant, Altaf
1
Padmanabhan, Yuvray
1
Patterson, Anthony
1
Prayag, Girish
1
Rader, C. Scott
1
Sargeant, Adrian
1
Smith, Andrew
1
Walker, Lorna
1
Winklhofer, Heidi
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
41
Journal of retailing and consumer services
38
International journal of hospitality management
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
The journal of services marketing
19
The journal of brand management : an international journal
16
Journal of hospitality marketing & management
15
Journal of travel and tourism marketing
15
The journal of product & brand management
14
Psychology & marketing
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of service research : JSR
10
The service industries journal
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Games
9
Human relations : towards the integration of the social sciences
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service theory and practice : JSTP
9
Service business
9
Tourism management : research, policies, practice
9
Administrative Sciences : open access journal
8
Discussion paper / Tinbergen Institute
8
Discussion paper series / IZA
8
International journal of contemporary hospitality management
8
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
8
Services marketing quarterly
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
Entrepreneurship theory and practice : ET&P
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
CESifo working papers
6
International journal of consumer studies
6
International journal of market research
6
Journal of behavioral decision making
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
Emotions and dissonance in "ethical" consumption choices
Gregory-Smith, Diana
;
Smith, Andrew
;
Winklhofer, Heidi
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1201-1223
Persistent link: https://www.econbiz.de/10010209654
Saved in:
4
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
5
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
6
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
7
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
8
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
9
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->