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~isPartOf:"Journal of marketing management : MM"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzbeitrag"
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Search: subject:"IMPLEMENTATION"
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Marketing management
122
Marketingmanagement
122
Consumer behaviour
22
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21
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12
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12
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Hunt, Shelby D.
4
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3
Tadajewski, Mark
3
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2
Butler, Patrick
2
Collins, Neil
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2
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2
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2
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Taheri, Babak
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
335
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
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Business horizons
52
International journal of business information systems : IJBIS
51
The marketing review
48
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International marketing review
45
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European research studies
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Cogent business & management
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Games and economic behavior
40
International journal of production economics
40
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard-Business-Manager : das Wissen der Besten
39
Management decision : MD
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ECONIS (ZBW)
124
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1
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10
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124
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date (oldest first)
1
Senior marketers' insights into the challenges of social media
implementation
in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
2
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
3
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
4
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
5
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
6
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
7
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
8
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
9
Implementing social media marketing strategically : an empirical assessment
Tafesse, Wondwesen
;
Wien, Anders
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011935079
Saved in:
10
Interactive effects of marketing strategy formulation and
implementation
upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
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