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~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Auction theory"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Werbung
Search engine
41
Suchmaschine
41
Internet marketing
36
Online-Marketing
36
Advertising effects
25
Werbewirkung
25
Consumer behaviour
17
Konsumentenverhalten
17
Advertising
16
Auktionstheorie
12
Game theory
8
Spieltheorie
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search advertising
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Search theory
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Suchtheorie
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Online retailing
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Online-Handel
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game theory
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online advertising
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Auktion
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Causality analysis
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Internet-Auktion
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advertising
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paid search
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20
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Sayedi, Amin
4
Jerath, Kinshuk
3
Lu, Shijie
2
Shin, Woochoel
2
Abhishek, Vibhanshu
1
Abou Nabout, Nadia
1
Amaldoss, Wilfred
1
Baghaie, Marjan
1
Cao, Xinyu
1
Chan, Tat
1
Chen, Jianqing
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Du, Rex Yuxing
1
Dukes, Anthony
1
Fader, Peter
1
Hill, Shawndra
1
Hoban, Paul R.
1
Hosanagar, Kartik
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Ke, T. Tony
1
Li, Hongshuang
1
Liu, De
1
Mela, Carl F.
1
Narayanan, Sridhar
1
Pani, Abhishek
1
Park, Young-Hoon
1
Rao, Ram C.
1
Ravi, Ramamoorthi
1
Simonov, Andrey
1
Skiera, Bernd
1
Srinivasan, Kannan
1
Staelin, Richard
1
Tunuguntla, Srinivas
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Viswanathan, Siva
1
Whinston, Andrew B.
1
Wilbur, Kenneth C.
1
Xu, Linli
1
Yang, Sha
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Journal of marketing research
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Information systems research : ISR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Quantitative marketing and economics : QME
5
Discussion papers / CEPR
4
International journal of electronic commerce : IJEC
4
Working papers / TSE : WP
4
CESifo Working Paper
3
CESifo working papers
3
Electronic commerce research
3
Games and economic behavior
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing science
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Department of Economics discussion paper series / University of Oxford
2
European journal of marketing : EJM
2
Harvard Business School NOM Unit Working Paper
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Johnson School Research Paper Series
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Operations research
2
Operations research letters
2
Sloan working papers
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
1
American economic journal : a journal of the American Economic Association
1
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1
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
4
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
5
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
6
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
7
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
8
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
9
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
10
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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