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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Emotion"
~subject:"Social Web"
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Search: subject_exact:"Referral marketing"
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Emotion
Social Web
Viral marketing
154
Virales Marketing
154
Consumer behaviour
117
Konsumentenverhalten
117
Social web
57
Internet marketing
50
Online-Marketing
50
Beziehungsmarketing
46
Relationship marketing
46
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
38
Online-Handel
38
Dienstleistungsqualität
26
Service quality
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Word-of-mouth
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Brand image
17
E-commerce
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Electronic Commerce
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Markenimage
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Brand management
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Markenführung
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Online reviews
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Customer integration
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Kundenintegration
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Markenartikel
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Confidence
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Vertrauen
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Retail trade
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eWOM
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Berger, Jonah
3
Dwivedi, Yogesh Kumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Chiew, Tung Moi
2
Moe, Wendy W.
2
Septianto, Felix
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Agrawal, Shiv Ratan
1
Akpinar, Ezgi
1
Akram, Umair
1
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1
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1
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1
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1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Bayer, Emanuel
1
Bayer, Joseph B.
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bijmolt, Tammo H. A.
1
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1
Bond, Samuel D.
1
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1
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1
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1
Bucklin, Randolph E.
1
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1
Byun, Kate Jeonghee
1
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1
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1
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Journal of marketing research : JMR
Journal of retailing and consumer services
Journal of business research : JBR
91
International journal of internet marketing and advertising : IJIMA
41
International journal of hospitality management
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Information systems research : ISR
32
Tourism management : research, policies, practice
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
The journal of product & brand management
22
Psychology & marketing
21
Electronic commerce research
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
19
Journal of marketing management : MM
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Technological forecasting & social change : an international journal
15
Business horizons
14
European journal of marketing : EJM
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Management information systems : mis quarterly
11
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ECONIS (ZBW)
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Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
10
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
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