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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
9
Relationship marketing
9
Preismanagement
4
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1
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
2
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
3
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
4
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
Saved in:
5
Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas
;
Söderlund, Magnus
;
Szugalski, Stefan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
Saved in:
6
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
7
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
8
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
9
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
10
Managing strategic inventories via manufacturer-to-consumer rebates
Arya, Anil
;
Mittendorf, Brian
- In:
Management science : journal of the Institute for …
59
(
2013
)
4
,
pp. 813-818
Persistent link: https://www.econbiz.de/10009741299
Saved in:
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