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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"New product development"
~subject:"USA"
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Search: subject:"Marketingmanagement"
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New product development
USA
Marketing management
78
Marketingmanagement
78
Consumer behaviour
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Konsumentenverhalten
20
Beziehungsmarketing
9
Relationship marketing
9
United States
8
Brand image
7
Markenimage
7
Market research
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Marktforschung
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Advertising effects
5
Brand management
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Markenführung
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Marketing
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Marketing strategy
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Meta-Analyse
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Meta-analysis
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Unternehmenserfolg
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Werbewirkung
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Advertising
4
Bewertung
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Customer satisfaction
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Evaluation
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Stork, Philip
2
Bartz, Sherry
1
Bayus, Barry L.
1
Chandrashekaran, Murali
1
Citrin, Alka V.
1
Dhar, Ravi
1
Ding, Haina
1
Edeling, Alexander
1
Fischer, Marc
1
Grewal, Rajdeep
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1
Heide, Jan B.
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Molchanov, Alexander E.
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Shachar, Ron
1
Su, Zhongfeng
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1
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1
Wieringa, Jaap E.
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
36
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of marketing
22
The journal of business & industrial marketing
22
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of the Academy of Marketing Science
13
Journal of strategic marketing
12
International journal of innovation management
11
Marketing intelligence & planning
11
Journal of advertising research
10
Journal of marketing management : MM
10
SpringerLink / Bücher
10
The journal of consumer marketing
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Harvard business review : HBR
9
Journal of business strategy
9
Journal of marketing theory and practice
9
Business horizons
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Australasian marketing journal
7
International journal of technology marketing : IJTMkt
7
MSI reports : working paper series
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
American journal of agricultural economics
6
Journal of business-to-business marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
Report / Marketing Science Institute
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
IEEE transactions on engineering management : EM
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
International journal of wine business research : IJWBR
5
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ECONIS (ZBW)
11
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1
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
2
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
3
When a celebrity endorser is disgraced : a twenty-five-year event study
Bartz, Sherry
;
Molchanov, Alexander
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009742808
Saved in:
4
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
5
The value of celebrity endorsements : a stock market perspective
Ding, Haina
;
Molchanov, Alexander E.
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10009160248
Saved in:
6
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
7
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
8
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
9
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
Saved in:
10
The political participation puzzle and marketing
Shachar, Ron
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 798-815
Persistent link: https://www.econbiz.de/10003927144
Saved in:
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