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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Cognition"
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Konsumentenverhalten
Cognition
93
Kognition
93
Theorie
38
Theory
38
Consumer behaviour
22
Experiment
21
Decision
19
Entscheidung
19
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Journal of marketing research : JMR
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
Journal of business research : JBR
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Psychology & marketing
25
Marketing letters : a journal of research in marketing
17
Journal of behavioral decision making
15
International journal of hospitality management
13
European journal of marketing : EJM
12
International journal of advertising : the review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Tourism management : research, policies, practice
12
Journal of consumer behaviour : an international research review
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of marketing communications
11
Journal of retailing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of international consumer marketing
8
Journal of travel and tourism marketing
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
European journal of marketing
7
Journal of consumer marketing
7
Journal of internet commerce
7
The journal of consumer marketing
7
The journal of product & brand management
7
Handbook of consumer psychology
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of retail & distribution management
6
Journal of business ethics : JOBE
6
Journal of economic behavior & organization : JEBO
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of management information systems : JMIS
6
SpringerLink / Bücher
6
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ECONIS (ZBW)
22
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22
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1
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Saved in:
2
Seeing the big picture : the effect of height on the level of construal
Aggarwal, Pankaj
;
Zhao, Min
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10010526401
Saved in:
3
Conservative when crowded : social crowding and consumer choice
Maeng, Ahreum
;
Tanner, Robin J.
;
Soman, Dilip
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 739-752
Persistent link: https://www.econbiz.de/10010381160
Saved in:
4
Consumer behavior in "Equilibrium" : how experiencing physical balance increases compromise choice
Larson, Jeffrey S.
;
Billeter, Darron M.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10009786147
Saved in:
5
When disfluency signals competence : the effect of processing difficulty on perceptions of service agents
Thompson, Debora V.
;
Ince, Elise Chandon
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009737774
Saved in:
6
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
7
Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.
;
Loureiro, Yuliya Komarova
;
Wood, Stacy
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
Saved in:
8
Complicating choice
Schrift, Rom Y.
;
Netzer, Oded
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 308-326
Persistent link: https://www.econbiz.de/10008988445
Saved in:
9
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
10
Positive affect, intertemporal choice, and levels of thinking : increasing consumers' willingness to wait
Pyone, Jin Seok
;
Isen, Alice M.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009161353
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