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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Marketing intelligence & planning"
~subject:"Firm performance"
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Search: subject_exact:"Marketing implementation"
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Firm performance
Marketing management
116
Marketingmanagement
116
Consumer behaviour
28
Konsumentenverhalten
28
Marketing
18
USA
13
United States
13
Unternehmenserfolg
13
KMU
12
SME
12
Brand management
11
Internet marketing
11
Markenführung
11
Online-Marketing
11
Beziehungsmarketing
10
Relationship marketing
10
Market research
9
Marktforschung
9
Marketing strategy
8
New product development
7
Produktentwicklung
7
Social Web
7
Social web
7
Brand image
6
Markenimage
6
Strategic management
6
Strategisches Management
6
Advertising effects
5
B-to-B-Marketing
5
Business-to-business marketing
5
Großbritannien
5
Innovation
5
International marketing
5
Internationales Marketing
5
Market segmentation
5
Marktsegmentierung
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United Kingdom
5
Werbewirkung
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English
13
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Abu Farha, Allam
1
Agbemabiese, George Cudjoe
1
Al-Kwifi, Osama Sam
1
Anning-Dorson, Thomas
1
Butler, Timothy D.
1
Chang, Woojung
1
Cruz-Ros, Sonia
1
Didonet, Simone Regina
1
Donthu, Naveen
1
Elbanna, Said
1
Ellinger, Alexander E.
1
Fine, Monica B.
1
Finoti, Lucas
1
Foreman, Jeff
1
Franke, George R.
1
Gleason, Kimberly
1
González-Cruz, Tomás
1
Helgesen, Øyvind
1
Henson, Steven E.
1
Martins, Tomás Sparano
1
Mensah, Priscilla
1
Merrilees, Bill
1
Meyer, Heather M.
1
Mullen, Michael
1
Musgrove, Carolyn F.
1
Nesset, Erik
1
Odoom, Raphael
1
Pinho, José Carlos
1
Poddar, Amit
1
Pérez-Cabañero, Carmen
1
Rodrigues, Ana Paula
1
Shaw, Robin N.
1
Taghian, Mehdi
1
Toaldo, Ana Maria
1
Tsiotsou, Rodoula H.
1
Uenishi, Satoko
1
Ujah, Nacasius U.
1
Vlachopoulou, Maria
1
Voldsund, Terje
1
Wong, Ho Yin
1
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Journal of marketing theory and practice
Marketing intelligence & planning
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of strategic marketing
31
The journal of business & industrial marketing
19
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of business innovation and research : IJBIR
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Abu Farha, Allam
;
Elbanna, Said
;
Al-Kwifi, Osama Sam
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 790-815
Persistent link: https://www.econbiz.de/10015056908
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
4
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
5
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
8
Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Chang, Woojung
;
Franke, George R.
;
Butler, Timothy D.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010392231
Saved in:
9
The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula
;
Pinho, José Carlos
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10009570866
Saved in:
10
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
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