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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
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2
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2
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2
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Ndubisi, Nelson Oly
4
Nataraajan, Rajan
2
Agarwal, James
1
Ajjan, Haya
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Badrinarayanan, Vishag
1
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1
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Parida, Vinit
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1
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Journal of marketing theory and practice
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
21
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21
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1
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
2
Digitalization capabilities as enablers of value co-creation in servitizing firms
Lenka, Sambit
;
Parida, Vinit
;
Wincent, Joakim
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10011637216
Saved in:
3
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
4
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
5
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
6
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
7
Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 227-231
Persistent link: https://www.econbiz.de/10011458424
Saved in:
8
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
9
Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly
;
Ehret, Michael
;
Wirtz, Jochen
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
Saved in:
10
The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Muylle, Steve
;
Standaert, Willem
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011458437
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